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Make Every Yard Count | JWT India | Nike India | D&AD Awards 2015 Pencil Winner | Integrated Digital Campaigns | D&AD
![TIL Nike made a commercial depicting a Samburu tribesman saying TIL Nike made a commercial depicting a Samburu tribesman saying](https://external-preview.redd.it/H9OTN9gByu2J_OqmY_ZtL8FTGclujidmxwAaCxTixeE.jpg?width=640&crop=smart&auto=webp&s=911c65a13dd97e799c656dabcbea4fbdb5fbf11b)
TIL Nike made a commercial depicting a Samburu tribesman saying "Just Do it" in his native language. An American anthropologist called them out. The spoken phrase actually meant, "I don't want these,
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